Shipping > Perfect

Why momentum beats perfection, and how I ship small, often.

We overestimate the impact of one perfect launch and underestimate the compounding effect of consistent, small releases.

The “shipping mindset” I follow:

  1. Start embarrassingly small
  2. Gather real signals fast
  3. Polish where it matters
  4. Automate repeatable parts
  5. Document your heuristics

Tooling that helps:

  • Changelogs as a habit
  • Feature flags for progressive delivery
  • Tiny PRs with crisp titles
  • Previews for every branch

Perfection is a direction, not a destination. Ship, learn, refine — repeat.